English / Templates
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Use these templates to write professional PRD sections in English. Practice writing 1 section per day until it becomes natural.
Template:
We're building [feature/product]
for [target users]
to solve [specific problem].
This will result in [expected outcome].
Launching by [date].
Good example:
We're building a restaurant performance dashboard
for restaurant owners on HungerStation
to solve the lack of visibility into order patterns and customer feedback.
This will result in 20% improvement in restaurant satisfaction and 10% increase in order completion rate.
Launching by end of Q3 2026.
Bad example (vague):
We're making the dashboard better for restaurants because they need it.
Template:
## Problem
Today, [target users] struggle to [specific pain point].
This costs them [time/money/opportunity].
We know this because:
- [Data point 1]
- [User research finding 1]
- [Quantitative evidence]
If we don't solve this, [consequence].
Template:
## Goals
- [Outcome 1, measurable]
- [Outcome 2, measurable]
- [Outcome 3, measurable]
## Non-Goals
- We are NOT [thing 1] in V1
- We are NOT [thing 2] — separate initiative
- We are NOT [thing 3] — out of scope
Good example:
## Goals
- Increase weekly restaurant logins by 30% (from 45% to 75%)
- Reduce restaurant churn by 15%
- Improve restaurant satisfaction (NPS) from 32 to 50
## Non-Goals
- We are NOT redesigning the entire restaurant portal in V1
- We are NOT adding marketing analytics — separate team owns that
- We are NOT supporting offline mode — out of scope
Template:
As a [user type],
I want to [action],
so that [benefit].
Acceptance Criteria template:
**Given** [context]
**When** [action]
**Then** [expected outcome]
Good example:
**User Story:**
As a restaurant owner,
I want to see my top-selling items by day of week,
so that I can optimize my menu and staffing.
**Acceptance Criteria:**
- Given I'm a restaurant owner viewing my dashboard
- When I click "Performance"
- Then I see a chart showing my top 10 items, grouped by day of week
- And I can filter by date range (last 7, 30, 90 days)
Template:
## Success Metrics
### Primary Metric
[Main metric] → from [current] to [target] by [date]
### Secondary Metrics
- [Metric 2]: improvement target
- [Metric 3]: improvement target
### Counter Metrics (what shouldn't degrade)
- [Metric to monitor]: stays within [acceptable range]
Good example:
## Success Metrics
### Primary Metric
Weekly restaurant logins → from 45% to 75% by end of Q3
### Secondary Metrics
- Time spent on dashboard: +50%
- Feature engagement: 40% of restaurants use insights weekly
### Counter Metrics
- Dashboard load time: stays under 2 seconds
- Customer support tickets: doesn't increase >10%
Template:
## Risks
- **[Risk 1]:** [Description]
- **Mitigation:** [How we'll handle it]
- **[Risk 2]:** [Description]
- **Mitigation:** [Plan]
## Open Questions
- [Question 1]
- [Question 2]
Good example:
## Risks
- **Adoption risk:** Restaurants may find new dashboard confusing
- **Mitigation:** Usability test with 5 restaurants before launch + in-app onboarding tour
- **Performance risk:** Adding charts may slow page load
- **Mitigation:** Engineering will benchmark; lazy-load charts below fold
## Open Questions
- Should we include competitor benchmarks?
- Do we need Arabic support in V1 or V2?
- What's the right default time range — 7 or 30 days?
Subject: [Product Name] Weekly Update — [Date]
**This week:**
- [Accomplishment 1]
- [Accomplishment 2]
**Blockers/Risks:**
- [Blocker 1 + plan]
**Next week:**
- [Priority 1]
- [Priority 2]
**Metrics:**
- [Key metric]: [current] vs [target]
Reach out if you have questions.
[Your name]
Subject: 🚀 [Feature Name] is now live
Team,
I'm excited to announce that [feature name] launched today!
**What it does:**
[1-2 sentences]
**Impact:**
[Expected outcome]
**Thanks to:**
[Names of contributors]
**What's next:**
[Follow-up work or monitoring plan]
[Your name]
Week 1: Master Overview + Problem Statement Week 2: Master Goals + User Stories Week 3: Master Success Metrics + Risks Week 4: Master Email Updates
For each week:
After 4 weeks: writing PRDs in English will feel natural.